The only constant is change; Information is perishable

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COMMUNICATIONS and INFORMATION MANAGEMENT CONSULTING

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COMMUNICATIONS and INFORMATION MANAGEMENT CONSULTING

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Innovative and Unique Consulting Solutions

Management Consulting

DatabaseDNA will improve organizational and management practices as we identify both challenges and opportunity through the realization of hidden success detractors and drivers and develop and execute customized plans to effectively optimize business operations learned from this discovery.

information Consulting

Literal billions have been spent on data systems and data scientists to "crunch" terabytes of data. But, in focusing on this "big data strategy," companies often fail to focus on human input and analysis needed along every stage of the Business Intelligence (BI) development cycle to make it truly effective: collection and collection resource allocation, preliminary analysis and information segmentation and processing, multi- source and discipline analysis and report generation. Effective use of BI development may also require multi- branch and sequel loops as information is further clarified in the process through e-Discovery. This further mandates refinement of what and how data is stored and queried. Informed, successful businesses know that most effective decision-making relies as much upon this human input in the form of effective cross-discipline and cross-department collaboration as it does on speed and technology. DatabaseDNA provides the multi-discipline experience to effectively facilitate and execute such resource collaboration.

communication Consulting

Having an effective big data strategy will fall short if not combined with an effective and timely communication plan targeted to the right audience. DatabaseDNA's methods that rely on communicating execution plans with improved metrics and digital and analog display methods allow for company leaders to quickly determine the wheat from the chaff.

Data without perspective are merely statements. "Big Data" with perspective is information.

Many companies use Big Data and smart visual presentations to decide business direction. But these are limited to a "data perspective" and can result in a gap between perception and an accurate view of actual information. The result oftentimes are misdiagnoses of appropriate actionable intelligence and strategic direction.

Our Value-Add

Create an information development strategy and information quality mindset.
Provide a true business intelligence picture.
Enhance perspectives at three distinct. levels of operational management.
Improve productivity and profitability with enhanced decision-making.

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What sets us apart from the rest

Recognition that "Big Data" is not "information."
A proprietary process and supporting execution.
Communication planning to break down information and communication silos both vertically and horizontally.
A method of integrating all levels and functions of management in the design of information management systems.
An extensive knowledge of and experience with the "intelligence cycle."

Why us?